Founded in 2005, Groove Factory Records was originally established as the creative outlet for chart topping production team, Avalon Superstar. Their debut release in 2007, ‘All My Love’, was an unforgettable production, featuring the uplifting vocals of Rita Campbell, and several hot remixes from the Soul Seekerz, Dirty Vegas, Koishii & Hush and Aaron McClelland. Since the 2007 smash hit, the label has had numerous new projects and remixes and an impressive list of releases including “When I Fall” from Star Anise with Andrea Britton and “Found a Miracle” from a new project featuring Amanda Wilson.

The label has been around for a little more than six years and Groove Factory Records is operated and staffed by decorated industry veterans with decades of collective studio, production and performing experience.

Artists and writers working with Groove Factory include Steve Smith (Dirty Vegas), Andrea Britton, Avalon Superstar, Rita Campbell, Simon Langford (Soul Seekerz, Dreamcatcher), Playmaker, Tom Kent (writer/topliner for Axwell, WAWA, Bassmonkey's, Amanda Wilson, Paul Harris, and Digital Dog), Richard Earnshaw (White Dwarf), Lara McAllen (Angel City) and Rietta Austin.